What the hell is a ‘Rebel Red’?
It’s what happens when our “insider” team finds a wine so good, we have to let our tribe in on the secret. This is an unlabelled parcel from a top-tier estate, sold to you at a “secret price”. We get to be the industry’s best-kept secret; you get to drink a wine that’s way, way better than its price tag.
The ‘No Snobs Allowed’ Tasting Notes
Forget “notes of pencil shavings and forest floor”. Here’s the real deal.
We can’t give you the official vintage (it’s part of the secret!), but this is a classic, bold Swartland-style red. Think big, juicy dark fruit (like plums and blackberries), a bit of spice, and a smooth finish that makes you want another glass. It’s a “bloody good deal” and the perfect partner for a proper braai, a hearty stew, or a loud night in with friends.
What is XCellar?
XCellar is our “Black Market”… our secret stash. We use our insider access to find amazing, top-quality wines from famous producers.
The producers get to move their wine without hurting their main brand, and you get to drink great wine at a fraction of the price. It’s that simple. It’s not “cheap wine”; it’s great wine at a secret price.

