A: XCellar is our best-kept secret and your new favourite way to buy wine. It’s our collection of exceptional wines sourced directly from top South African cellars, bottled without their original fancy label. By keeping the producer’s secret safe, we can offer you incredible, premium wine at a fraction of the usual price.

A: It’s a win-win. Top producers sometimes have a surplus of a fantastic vintage they can’t sell under their main brand without devaluing it. We work with them to give this wine a home, protecting their brand’s identity while passing the incredible value directly on to you.

A: Absolutely. This is where our “Powered by WineTrader” expertise comes in. Every single XCellar wine is tasted and vetted by our expert team. Nothing gets our label unless it’s delicious, well-made, and a wine we’d be proud to drink ourselves. We stake our reputation on it, and every bottle is backed by our “Happiness Assured!” guarantee.

A: We provide detailed tasting notes, food pairing suggestions, and information about the wine’s region, varietal, and style. We give you all the information you need to choose a wine you’ll love—the only thing we keep secret is the name on the original bottle.